The Solutions Limelight Offers
Over the last few years, our team has continuously improved our discovery algorithm to ensure that it showcases the best work on the platform. We recognize that for this kind of system to work, we need to focus on two things: providing fans with a discovery feature that delivers content they are pleased to discover; and providing artists with opportunities of exposure to fans. Both of which ultimately support the artist in transitioning out of limelight and into the music industry. This support will translate into the artists future career, creating anticipation of upcoming releases and general fan support, all initially created by the network they have formed through Limelight. The discovery feed is determined individually for each user through predetermined user specifications, such as selected genre as well as other automatic data. Beyond that, what is showcased will be sorted based on an algorithmically determined merit value, which we have developed through rigorous industry research. Thereby we allow users to freely choose what kind of music they want to discover, while we fulfill our primary purpose of providing top results.
As users discover artists on Limelight, they are presented with options of either liking or disliking content, sharing tracks to social media, saving tracks to listen to later, viewing tracks on Spotify or Apple Music, viewing comments on each track, and viewing the creator’s Limelight profile. Each action initiated on the content is accounted for on Limelight, as the user’s engagement is steadily being logged into our database. This data primarily influences the merit of each track and the artist as a persona. As the merit value of the creator evolves overtime, their in-app creator discoverability is influenced relative to other creators on the platform. Higher merit values are prioritized by the discover feed algorithm.
As Limelight prioritizes discovery before music streaming, we encourage users to explore individual artists’ DSP (digital streaming platform) profiles, as that engagement earns them streaming revenue. DSP’s, such as Spotify and Apple Music, pick up on artists who are earning streams, and then reward them by placing them on popular playlists with hundreds of thousands of listeners. This leads to more streams, which leads to more exposure and revenue generated.